About the Store

"Calm" is  mysterious quality that evades many of us as Highly Sensitive People. We all want to find or own version of calm, but the path to do so isn't always clear. Here at Allure of Calm we hope you find your calm with a curated array of natural self-care products that are always fragrance-free.

 

Jasmine Rich, the store's founder is a Highly Sensitive Person that found herself alienated from the world of self-care. After a year of self-searching and radical self-care, she decided to share what she learned to help other HSPs. What she found was the self-care products on the market were not made for Highly Sensitives. They were highly-fragrances, full of toxic ingredients, with little consideration of an overwhelming sensory experience. She decided to meet the challenge by curating her own shop of fragrance-free, non-toxic self-care products. Here you will find products sourced from small businesses across the United States dedicated to provided clean, non-toxic product and all natural where possible.

 

We hope you find your calm.